Not-for-profit trust activeNewham rolls out digital displays at leisure centres

– estimating One Beyond has saved it half the cost of going with a larger development company.

Case study highlights

Modern experience

Wall-mounted screens help deliver a modern experience at Newham’s leisure centres

Digital Advertisements

Sports and fitness schedules and adverts are displayed in a consistent way

Easy content changes

Web interface enables managers to change engaging content centrally

Automated Check-ins

Screens are part of broader digital strategy for automated check-ins and payments

Time saved

activeNewham estimates it’s saved 50% by choosing One Beyond

"One Beyond had a lot of creative input, which is one of the reasons we like working with them."

Martin C., IT and Facilities Manager, activeNewham

Active Newham - Co-ordinated, Web-Enabled Wall-Mounted Displays for Leisure Centres

About activeNewham

activeNewham is a leisure trust that runs and supports council leisure, sports and volunteering opportunities in the London Borough of Newham.

The Challenge

activeNewham wanted wall-mounted TV screens in its centres’ foyers to display details of sports activities, other information and adverts. The screens would complement self-service kiosks. Any app had to support the trust’s Active in Time API (Active in Time is a software platform connecting sports and fitness operators and customers). The trust needed help from external IT experts and had a limited budget.

The Solution

We connected the TV app to a third-party system for timely updates and added special effects to engage customers. Our team also used the displays’ built-in web browser and created a web application to deliver the user interface. We built the TV app using the latest Microsoft development technology as well as a user interface framework for high-performance web applications.

A closer look at features and benefits

Displays and kiosk strategy has reduced waiting times in leisure centre foyers

Digital displays went live as planned, alongside new self-service kiosks

Special effects and engaging content entice customers to try new activities

Screens support trust’s broader strategy for cashless and streamlined processes, replacing staffed front desks with automated payments and check-ins

"They (One Beyond) were very creative with the administration section, which is very easy for us to manage. Information is clear to view, and we can update both our website and leisure centre displays in seconds."