One of the UK’s most-loved holiday brands has seen overall online conversions increase by 12% after our team helped to deliver a complete digital refresh.
Having seen these results early, the team is expecting an even larger return on investment from updating its booking journey.
At a glance
Improved booking process
New digital experience platform (DXP) is a game-changer for the holiday booking process
Refreshed website
Refreshed website resonates with target audience and drives real outcomes.
ROI from year 1
Overall conversions increase by 12% – and Butlin’s sees a ROI within the first year
Faster teams
Butlin’s teams are able to move faster, as content is managed in a streamlined way
Ease of content publication
Teams can create content once and publish it everywhere
Joanna M., Head of Digital, Butlin's

About Butlin's
The Challenge
Butlin’s outdated content management system (CMS) was slow and difficult for editors. The customer experience also suffered from slow page speeds and lacked personalisation and optimisation capabilities. The company recognised that a new DXP could increase speed, improve experiences and achieve economies of scale. Butlin’s also wanted content authors to be able to manage the website without constant support from developers.

Our Solution
A closer look at features and benefits
Authors can get working – without having to consider how content is delivered to the front-end
Butlin’s developers can write front-end code independent of how content is managed
This separation enables marketers to manage digital experiences without having to rely on IT
Magnolia DXP acts as a single source of truth for all omnichannel content.