Bespoke Retail Platform Built from Scratch

10% Sales Growth in First Quarter Live

No More Legacy Limitations

GAK’s previous systems lacked integration, mobile capability, and flexible payment options, hindering growth

Ambitious Overhaul

A dedicated 20-person team rebuilt the platform in a year, migrating data via AI-driven screen capture

Feature-Rich Delivery

The solution included high-res imagery/video, Stripe-powered PayPal/Apple Pay, integrated finance, and global CDN delivery

Immediate Impact

The revamped system boosted sales by 10% in quarter one and unlocked international sales, with full code ownership

"The system is so scalable and flexible we can develop it however we choose."

Max M, Co-Managing Director, GAK

About GAK

GAK is the UK’s leading musical instrument retailer, headquartered in Brighton’s North Laine, with half its sales online. From pioneering PID to supplying education and musicians nationwide, GAK blends high-quality retail with deep customer engagement.

The Challenge

GAK needed a flexible, mobile-first retail system that allowed rich media, modern payments, and granular backend control. Their legacy platform couldn’t integrate PayPal/Apple Pay, handle rich content, nor scale internationally—nor was costly to modify.

The Solution

One Beyond delivered a bespoke .NET MVC + Azure system with CloudFlare CDN, Stripe-powered PayPal/Apple Pay, integrated finance options, and rich media support. The result: a scalable, secure, mobile-optimized portal that immediately lifted revenue by 10%, expanded global reach, and provided full code ownership.