Haven’s website transformation delivers millions in extra revenue

Haven Holidays, the UK’s staycation market leader, sees revenues increase by several million pounds per year

Thanks to a website and customer experience transformation from our team.


At a glance

Dramatic increase in revenue.

Powered by a better User Interface (UI) and User Experience (UX).

A boost in conversions.

Customers can see the lowest prices at a glance before caravan search, boosting conversions.

New search features.

A range of new website search features added.

Huge response improvement.

Response times improved by up to 50 times System reliability transformed.

System reliability transformed.

System reliability improved from regular outages to zero.

"With One Beyond’s help, all of these improvments have contributed to a dramatic revenue increase - in the range of several million pounds per year."
Steve C. Head of Engineering, Haven Holidays

About Haven

Part of the Bourne Leisure Group, Haven is the largest holiday park in the UK by size of caravan park - and the largest provider of staycations. It operates around 40 sites and 80% of it’s business is managed via it’s website.

The Challenge

Haven needed to update its web platform, replacing outdated legacy systems to handle high volumes of enquiries and improve search and sales. More customers were browsing using their mobiles – and the company needed to transform the performance and modernise the user interface and user experience quickly.

Haven Holidays Screenshots

Our Solution

We helped Haven migrate away from its cumbersome content management system to a modern, externally hosted one. We applied the latest tools and techniques to reduce page weight and accelerate site performance, while optimising search options and responsiveness using a new Elastic Inventory Search platform.
"One Beyond are problem solvers who like to add value, and that’s why we keep going back to them."
Steve Cresswell
Head of Engineering, Haven Holidays

A closer look at features and benefits

Combined front and back-end solution

On-site table ordering system for improved visitor experience and staff cost efficiencies

Enhanced search experience to maximise sales

Optimised for mobile phone browsing

Improved SEO, increasing traffic and bookings

A/B testing for page layout to maximise revenue

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