Haymarket Media Group accesses developer resources rapidly and saves money on automotive portals

With project milestones coming up fast, Haymarket could count on our software experts to join its team and work in seamless partnership.

Automotive portals for existing brands in the Haymarket Group.

At a glance

Dedicated Delivery Team

Haymarket uses our software developers – to help hit key project milestones. Haymarket increases velocity and reduces the cost of projects

Development and maintenance

Development and maintenance of  Classic and Sports Car.com and Autocar .co.uk

Teamwork

One Beyond’s developer squads were integrated directly into Haymarket’s product management, quality assurance, and DevOps workflows.

Seamless integration

Integration into planning, QA and DevOps proves seamless

Close relationship

Our developer squads work closely with product management and testing teams

"The reason we decided to work with One Beyond was the breadth of experience. And technologies they covered meant that we could put them in anywhere in the business."
Laura S., IT Solutions Partner, Haymarket Media Group

About Haymarket

Haymarket is a leading international media, data, and information business. Its diverse portfolio includes over 70 market-leading brands, including What Car?, Campaign, MyCME, and Asian Investor. Within its Automotive division, Haymarket manages iconic brands like: Autocar (the world’s first and most respected car magazine), Classic & Sports Car (the leading global classic car resource for enthusiasts), and What Car? (the UK’s go-to destination for practical, honest car-buying advice.)

The Challenge

Haymarket had to expand its technology teams as key projects needed completing. The company wanted to access software developers to help meet delivery milestones – while its own experts focused on other tasks. Speed was essential and internal recruitment wasn’t an option, so the company went out to tender for a automotive portal. 

With ambitious growth plans and a number of key projects in the pipeline, Haymarket needed to rapidly scale its technology teams. The company faced a challenge:

  • Tight delivery deadlines and multiple parallel initiatives.

  • A need to access experienced software developers quickly.

  • Internal recruitment wasn’t an option due to time constraints.

  • The priority was to enhance development capacity while allowing internal experts to focus on strategic priorities.

To achieve this, Haymarket issued a tender for a partner that could deliver flexible, high-quality remote development resources and integrate seamlessly with their existing product, QA, and DevOps teams.

Our solution

Haymarket partnered with One Beyond through our Delivery Team Extension service, embedding dedicated developer squads directly into their product teams. We integrated seamlessly with their planning, QA, and DevOps processes, maintaining high development standards with outstanding automated test coverage and full alignment to their agile delivery goals on automotive portals. The impact was immediate: delivery velocity increased, recruitment overhead disappeared, and a positive, collaborative culture flourished both online and at company events.

A closer look at features and benefits

Development and maintenance of classicandsportscar.com and autocar.co.uk

Haymarket gets software development resources at a key time for projects such as Automotive portals

One Beyond wins praise for our “collaborative, flexible and agile approach” to the project

Both company’s teams integrate and learn from each other, including enhancing the product

Working together hailed as “pain-free” by Haymarket and project delivered on time

"Finding the right people is always difficult, but they did make it a lot easier for us. Anyone looking for bespoke software development that wants a collaborative, flexible and agile approach to working, I couldn't recommend them enough."
Laura S., IT Solutions Partner, Haymarket Media Group

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